All dogs deserve a loving home but sadly, every year over 100,000 dogs are euthanased in Australia.
To improve this plight PEDIGREE® has partnered with PetRescue to
champion an annual initiative known as The PEDIGREE® Adoption Drive.
Now in it's 5th year, The PEDIGREE® Adoption Drive will run from July to November, with constant reminders about all the beautiful dogs who are looking for loving homes all year round.
Over the last 5 years, The PEDIGREE® Adoption Drive has raised over $900,000 towards improving the life of homeless dogs.
In 2010, The PEDIGREE® Adoption Drive saw over 4,000 dogs rescued. This year we seek to home at least 6,000 more and at least another $100,000 in donations.
Rescue Dogs In the Media
Many shelter dogs have had their moment in the spotlight through their media appearances supporting the PEDIGREE® Adoption Drive. To find out more about specific dogs that you may have seen in the media, visit here.
The PEDIGREE® Adoption Drive's aim is to find as many great homes for rescue pets as possible, which is why we try new and innovative ways to reach the broadest audience we can. This year we have developed a phone and Facebook application, aptly named Dog-A-Like, based on the idea that dogs look like their owners.
Dog-A-Like users simply take a photo of themselves and the software scans their eyes, hair, nose, mouth and facial features. It then analyses and compares their features against every single dog listed on PetRescue, until their Dog-A-Like match is found!
Dog-A-Like is another fun way for us to showcase dogs available for adoption, encouraging users to share pet profiles with their social network, reaching a whole new audience of potential adopters.
Click here to find out more
Every fortnight, The PEDIGREE® Adoption Drive showcase in Sunday newspapers around the country some of the wonderful dogs that are available for adoption. Keep an eye out for your new best friend in the following newspapers: The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), The Sunday Mail (SA), The Sunday
Through Social Media, you can help us spread the word about dog homelessness & the PEDIGREE® Adoption Drive
Facebook: 'The PEDIGREE® Adoption Drive Australia'
The PEDIGREE® Dog Adoption Index
The PEDIGREE® Dog Adoption Index is a joint initiative of PEDIGREE® and PetRescue.
It is our firm belief that all Australian dogs deserve a loving home but every year we know that significant numbers are needlessly euthanased. The PEDIGREE® Dog Adoption Index report has been compiled because today no one has a clear understanding of the true number of dogs currently homeless in Australia.
This report highlights the plight of Australia's homeless dog population, and stresses the need to improve the public's understanding of dog adoption.
Download the PEDIGREE® Dog Adoption Index to find out more.